As you have learned by now, IDNTITI focuses on "Quantitative rating" only. To make the site user generated and user owned – a truly web 2.0 site, we came up with a paradigm whereby users can create the questions and parameters that are rated by the community. So, the parameters that you see below in the picture which is our core rating tool (marked in red circles) are all user created. We don't create them, we don't own them, but just monitor them and build logical rules for holding relevance to the entity being rated. For example – a parameter, such as "Menu Choice" or "Good for Dinner" are relevant only when you rate a "Restaurant" and not your employer (Company). We might step-in to edit, merge or delete the "parameter" side of the data based on its appropriateness, but we don't have access to meddle with user opinion or feedback. User can click "Create a parameter" and create any parameter that he doesn't find in the rating page for which he/she has feedback. Once created, these parameters become part of the rating sheet and are available for other users to choose from.
The user generated ratings are then analyzed by our algorithms and programs to check for validity of the user, duplicity of the rater etc., and published back to the site for visitors to review them. In the below example, you will see that the parameters that are rated by the users as well as the ratings are user contributed. We are just intermediaries that help keep the site clean.
We hope to see you generously contribute to the website and help us grow. Send us your suggestions at feedback@idntiti.com.